Brand Manager
Date: 26 Aug 2025
Location: NEW ZEALAND, NZ, 1051
Company: McDonald's Corporation
Company Description
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.
From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
Role Overview
Here at Macca’s® we create delicious, feel-good moments that build our connection with others. Thanks to a restaurant footprint that spans Aotearoa and our universally loved brand, McDonald’s has the power to bring together friends, families, and communities. Our marketing is inspired by the way New Zealanders use our restaurants, eat our food, and love our brand. By creating playful and relatable brand experiences, Macca’s brings ‘a little bubble of happy’ to people’s busy daily lives.
As our Brand Manager, you will have responsibility for:
- This role will support the development, execution, and communication of product and / or brand platforms as required in the delivery of the strategic and tactical plans.
- Activity will be executed to drive customer connection with the McDonald’s brand to positively impact key brand measures and hit sales objectives.
- The role requires a relentless focus on understanding the customer and connecting them to the McDonald’s brand they know and love. A truly collaborative, constructive, and forward-looking approach is a must for this role.
Competencies
To be successful in this role, you will bring
- Solid stakeholder management skills from internal colleagues through to external partners and at times our Franchisee community
- Proven communication ability
- 3-5 years’ experience in the Creative development process
- Exposure to Brand Marketing and Brand Management
- A confident presenter in various forums
- Organised with the ability to multitask and prioritise
- Demonstrated resilience
- Excellent Budget management and understanding of P&L
- Be able to operate at pace and adaptable
Qualifications
- You will come from a Retail, FMCG or other relevant background and have already worked
3-5 years in a Marketing role. - You will have a Bachelor of Marketing or Bachelor of Communications or the equivalent
Additional information
At McDonalds we are People from all Walks of Life...
People are at the heart of everything we do, and they make the McDonalds experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees, and suppliers gives us strength.
We do not tolerate inequality, injustice, or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.
We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonalds or elsewhere.